XPLAY








FIND YOUR AUDIENCE ON ANY SCREEN
Know how XPLAY has revolutionized the way the leading world advertisers enable their video campaigns on different screens.

TABLET

TV

DESKTOP

SMARTPHONE
WHY ARE WE DIFFERENT?

GREATER REACH AT A LOWER COST

TARGET GUARANTEED WITH NO DISPERSION

PREMIUM MARKETPLACE WITH UNIQUE CURATORSHIP

BEST EXPERIENCE - CROSS SCREEN DELIVERY

PAY ONLY FOR COMPLETED VIEWS

BEST INTERACTION EXPERIENCE

SMART CAMPAIGN REPORTS
XT CLIENTS


















BETTER VIDEO TARGETING
Premium reach for your brand.
Up to 1/3 of all video deliveries worldwide are not visible. XPLAY helps you get rid of waste and ensure the best delivery for your campaigns.



280MM PROFILE IDS - WORLDWIDE

+ 100MM UNIQUE IMPACTS MONTH

1.2 BI IMPRESSIONS MONTH

98% ADVERTISER SATISFACTION RATE
Source: XT DATA
TRUE AUDIENCE

Right audience is guaranteed audience.

With XPLAY™ True Audience, you can segment your campaigns using the most advanced filters and also have 100% views guaranteed on target and with 100% viewability.
To do that, XPLAY uses the unique TouchID technology that identifies the user's profile and context in real time to determine your campaign's impact effectively.

XPLAY VIDEO MARKETPLACE

More than premium, unique.

We can ensure the delivery of your video ad in the best Brazilian video inventory based on a 24/7 brand-safe technology that tracks partner sites and unique content curatorship.

UNIQUE PREMIUM CONTENCT CURATORSHIP

REGISTRATION AND DAILY CONTROL OF DELIVERIES IN PUBLISHERS

AUTOMATED VALIDATION OF DOMAINS AND SUBDOMAINS

REAL-TIME TECHNOLOGY FOR NON-HUMAN TRAFFIC DETECTION
3D IMPACT EXPERIENCE

Relevant impact on multiple screens.

Stop paying for the impacted consumers who are not part of your target audience. With XPLAY , you have full control of your segmentation and assured delivery on your target audience.

AUTO-ADAPTABLE

SKIPPABLE

MULTIPLE SCREENS
PAY-PER-VIEW

No surprises

With the XPLAY unique pay-per-view system, you will never want to advertise on another video platform. You will pay only for complete views (5s or 30 seconds) that were proven displayed on your consumers' screens. 100% guaranteed viewability of each impact.
EFFECTIVE REACTION

All the metrics you'll need

With XPLAY, you have differentiated reports based on metrics that really matter and help you optimize your investments in video. Understand how your audience reacts and compare with activations on other screens such as broadcast and cable TV using reach/frequency metrics and TRPs.




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